Samsung Rex Ready to Compete with Nokia Asha

Samsung wants to show not look at one eye on a cell phone (mobile phone) under the alias middle class at affordable prices. This is evidenced by the launch of four series feature phone into Rex family.

All four family members are Rex 60, 70, 80, and 90.

The size of the display device has a variation between 2.8 inches to 3.5 inches with a resolution of QVGA (320 x 240). Rex 70, 80, and 90 has a capacitive touch screen. While the cheapest, Rex 60, comes with a resistive screen.

Excerpted from The Verge, Saturday (16/02/2013), all of these devices comes with a Java-based operating system. Interestingly, Samsung's TouchWiz UI pinned in all four devices.

For the record, TouchWiz UI is also used in Samsung's high-end devices, like the Galaxy S III and Galaxy Note II. Rex series is also equipped with the camera, which is between 1.3 megapixels and 3.2 megapixels.

Unfortunately, all of these products do not support the 3G network.

The device is targeted at young people and people who have worked in developing countries. For starters, Rex will be marketed in India starting in February 2013, followed by China and South America. There has been no confirmation of when the series Rex present in Indonesia.

Family Rex is going to be sold at prices ranging from 80 dollars (approximately USD 750 thousand) to 120 U.S. dollars (approximately USD 1.1 million).

Samsung's decision to launch Rex may be filled to the success of the Nokia Asha series. While Nokia looks focused in marketing devices based on Windows Phone, Lumia, but Asha was the one that made ​​the Nokia device remains in the ranks of top class mobile phone manufacturers.

In the last quarter alone, Nokia only managed to sell 4.4 million units of Lumia. While Nokia Asha successfully sold 9.3 million units.